Revenue Quality
營收體質轉強，但流量仍偏弱
Current period revenue $74.3K，WoW +16.6%；Sub Revenue +11.9%、IAP Revenue +102.0%。同時 Downloads 252.1K，WoW -3.1%，代表這輪成長不是靠更大的流量池，而是 monetization / campaign quality 拉動。
New users who planted a 2nd tree within 7 days of first open. Cohorts within last 7 days are excluded (not yet matured).
Percentage of new users (first_open cohort) returning on each day after install. Three periods compared.
| Market | Revenue | MoM | Downloads | MoM | DAU | MoM |
|---|
Current period revenue $74.3K，WoW +16.6%；Sub Revenue +11.9%、IAP Revenue +102.0%。同時 Downloads 252.1K，WoW -3.1%，代表這輪成長不是靠更大的流量池，而是 monetization / campaign quality 拉動。
Active Subscribers 62.8K，WoW +3.1%；MRR $102.7K，WoW +4.8%。New Subs WoW -3.1%，顯示 stock 指標還在長，但 flow 端需要持續追蹤 Google reporting lag 與新增動能。
Trial Rate 2.16%，WoW -5.8%；Sub Rate 0.61%，WoW +13.7%。這是典型上游 trial 量收縮、下游付費效率改善的組合，後續要確認是流量品質改善，還是 maturity / reporting lag 造成的短期形狀。
BigQuery DAU current period 已覆蓋 14/14 days, 2026-06-04~2026-06-17；DAU avg 399.7K，WoW +5.5%。D7 Activation 37.00%，較前期 +1.77pp；D7 Retention 13.04%，較前期 +1.26pp。
主要正向市場：RO revenue +60.0%、DE revenue +44.3%、US revenue +27.8%、CN revenue +23.8%。US revenue +27.8%，CN revenue +23.8%；Downloads overall -3.1%，但 SA、FR、JP、TW 仍有下載增長，建議分市場拆解 acquisition / store exposure。
本版 current period 固定為 2026-06-04 ~ 2026-06-17，previous period 為 2026-05-21 ~ 2026-06-03。BigQuery event metrics 已補齊到 6/17；Appfigures Google subscription flow 若 trailing days 仍有缺值，圖表解讀仍需標註為 reporting lag，不應解讀成 app event 掉數。
| BigQuery | 24 queries | 0.0 GB | $0.00 |
| Appfigures | 16 API calls | — | $0.02 |
| Claude API | 0 tokens | — | $0.00 |
| Total | $0.02 |